Google Ads audit: find the spend that never converted.
Upload two reports. Get every search that spent and never converted, and the negatives that stop it.
One-off $79. Back within 8 hours. No calls, no account access. Or run the free check first.
Search terms
Last 90 daysClicks
1,846
Cost
$21.7K
Conversions
94
Cost / conv.
$231
| Search term | Match type | Clicks | Cost | Conv. | Audit |
|---|---|---|---|---|---|
| legal aid | Phrase | 13 | $639.67 | 0 | Block |
| wrongful dismissal lawyer | Exact | 31 | $1,142.80 | 4 | Keep |
| free employment lawyer | Broad | 21 | $512.40 | 0 | Block |
| severance calculator ontario | Broad | 17 | $402.33 | 0 | Review |
| employment lawyer salary | Broad | 9 | $288.15 | 0 | Block |
1 – 5 of 412
Campaign,Keyword,Criterion type Employment,legal aid,Negative phrase Employment,free employment lawyer,Negative exact + 36 more
Three files, back within 8 hours.
The report
Every figure with the working behind it, so you or your agency can check it. Read all 12 pages
Spend that never converted
A quarter of the spend went on searches that never converted.
$21,727
spent in 90 days
$5,571
never converted
38
negatives to add
Where the $5,571 went
Each search term traced to its conversions in the Google Ads export, 5 Aug to 2 Nov 2026.
The action plan
Every fix written as a task, with the evidence and the check.
The negatives as a CSV for Google Ads Editor
Ready to use as it comes.
| A | B | C | |
|---|---|---|---|
| 1 | Campaign | Keyword | Criterion type |
| 2 | Employment | legal aid | Negative phrase |
| 3 | Employment | free employment lawyer | Negative exact |
| 4 | Employment | severance calculator | Negative phrase |
| 5 | Employment | lawyer salary | Negative phrase |
| 6 | Employment | hamilton | Negative phrase |
| + 33 more rows, ready for Google Ads Editor | |||
- Spend that never converted
- Every search term with spend and no conversion, grouped and priced.
- Negatives, written
- Match type, where each one goes, and any buyer it would also block.
- Quality Score, by who fixes it
- Site problems for the web team, ad problems for whoever writes the ads.
- Paid vs organic
- Spend on searches you already rank for, as tests to run.
Then hand the plan to Claude.
Each task says what to change, where, and how to check it worked. Paste the file into Claude or Claude Code and ask for one task at a time, or send it to your agency.
Turn the negative keyword tasks in this action plan into a CSV I can import into Google Ads Editor.
Here are the 38 negatives as a Google Ads Editor import, each with the match type its task gives, in the campaign where it spent.
Campaign,Keyword,Criterion type Employment,legal aid,Negative phrase …
None of them block a search that converted in the 90 days.
Reply to Claude…
Is my agency wasting my ad budget?
The report answers each of these from your own data, not from your agency's monthly report.
Searches that spent for 90 days and never got a negative.
38 searches, $5,571, no negativeConversion tracking that cannot be right.
Two conversion actions count the same callSpend on keywords Google rates below average for their landing page.
$3,140 on below-average keywords
What you send.
About ten minutes of exports. The upload page walks you through each one after checkout.
Search terms report (CSV)How to get it
Google Ads, Campaigns, Insights and reports, Search terms. Set the last 90 days, keep the Cost, Clicks and Conversions columns, then Download, CSV. If you can, add Segment, Conversions, Conversion action first: it shows whether a call is being counted twice.
Keyword report with Quality Score (CSV)How to get it
Campaigns, Audiences, keywords and content, Search keywords. Add the Quality Score, Exp. CTR, Ad relevance and Landing page exp. columns, then Download, CSV.
Search Console export (optional)How to get it
Search Console, Performance, last 3 months, Export, Download CSV. It lets the report show ad spend on searches your site already ranks for.
Google Ads waste audit, $79.
Back within 8 hours. If the report is not useful, reply to it and we refund you in full. Terms
Order for $79Questions
What does a Google Ads audit check?
This one checks where the money went: search terms that spent without converting, the negatives that would stop them without blocking buyers, Quality Score problems weighted by spend, and ad spend on searches the site already ranks for. It works from the search terms and keyword reports, so it covers Search campaigns.
Is wasted spend the same as savings?
No. A search term with no conversions in 90 days might still have converted later, and pausing an ad does not hand you the organic click. The report shows measured spend and tells you what to test.
What does the Google Ads waste audit not cover?
Performance Max, Display and YouTube spend, which the search terms report does not cover. Changes to your account: nothing is applied for you. Searches Google hides for privacy. The report says how much spend that leaves unexplained.
What do I do with the action plan?
Paste it into Claude, or open it in Claude Code next to your site's files, and ask for one task at a time. Each task names the change, where it goes, the evidence and how to check it worked, so you can check Claude's draft against the evidence. Or send the file to your agency as the list to work through.
How fast is it?
Within 8 hours of your upload. A person reads every report before it is sent. If something in your files stops the analysis, such as a missing column, we email you within the same window to say what to re-export.
Do I have to give you access to my accounts?
No. You download the files yourself and upload them after paying. Nothing connects to your accounts and nothing in them is changed.
What if it is not useful?
If the report is not useful, reply to it and we refund you in full. The money comes back to the card you paid with.
More on the method: auditing a Google Ads account yourself, finding wasted Google Ads spend and bidding on keywords you already rank for. Or run the free ads leak check in your browser.
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