SEO and AEO competitor audit: where three rivals beat you, and how to close the gap.
Topic by topic: who ranks, who AI assistants name, who runs ads, and what closes each gap.
One-off $149. Back within 8 hours. No calls, no account access.
AI Overview
Toronto firms such as Lakeshore Legal and Bay Street Employment Law handle harassment claims under Ontario's Occupational Health and Safety Act…
- Lakeshore Legal
Workplace Harassment Lawyers in Toronto
- Ontario.ca
Workplace harassment | ontario.ca
- Bay Street Employment Law
Harassment at Work? Talk to an Employment Lawyer
harbourfinch-demo.com
About 1,600 searches a month. Lakeshore ranks first, is named in the AI Overview and runs ads.
Three files, back within 8 hours.
The report
Every figure with the working behind it, so you or your agency can check it.
Rankings, side by side
On 5 of your 10 money topics, a rival's page covers more.
| Google position | You | Lakeshore | Bay Street | Sutherland |
|---|---|---|---|---|
| Wrongful dismissal | 4 | 2 | 6 | 9 |
| Severance pay | 7 | 1 | 3 | 12 |
| Workplace harassment | – | 1 | 5 | 8 |
| Constructive dismissal | 11 | 3 | – | 6 |
| Non-competes | – | – | 9 | – |
| Executive contracts | 14 | 5 | 2 | – |
Positions checked from Toronto on 28 October 2026. A dash means no page in the top 50. Green marks the best page on each topic.
The action plan
Every fix written as a task, with the evidence and the check.
A one-page battle card for each rival
Ready to use as it comes.
Harassment and severance pages, 4 directory listings, ads on 31 of your searches.
No pages for executives or non-competes. Slow on phones.
- Rankings, side by side
- You and each rival on every search, from your location.
- AI answers, side by side
- How often each of you is named, with margins of error.
- Who pays for the clicks
- Which rivals run Google ads on your searches.
- Content gaps
- Topics a rival covers and you do not, from a crawl of all four sites.
Then hand the plan to Claude.
Each task says what to change, where, and how to check it worked. Paste the file into Claude or Claude Code and ask for one task at a time, or send it to your agency.
Write a brief and a first draft for task 1 of this action plan, in the voice of the two pages I am pasting.
Brief: workplace harassment lawyer, Toronto. The page has to answer:
- What counts as harassment under Ontario law
- What to do in the first week
- What a claim costs, and how long it takes
Reply to Claude…
Is my agency working on the topics we lose?
The report answers each of these from your own data, not from your agency's monthly report.
The topics rivals cover and you do not, to set beside what your agency published.
11 topics they cover and you do notSearches where a rival ranks, gets named and runs ads, and you do none of the three.
4 searches where you do none of the threeA battle card per rival to brief your agency with.
3 battle cards
What you send.
About ten minutes of exports. The upload page walks you through each one after checkout.
Your website and three competitorsHow to get it
The sites you lose to in search, not only your business rivals. If you are unsure, send five and we pick the three that rank most.
The searches that matterHow to get it
List 30 to 50 searches your buyers use, or upload a Search Console export below and we choose them from it.
Where to check fromHow to get it
A city or country, because rankings and AI answers change by place.
Search Console export (optional)How to get it
Search Console, Performance, last 3 months, Export, Download CSV. We pick the searches from it if you did not list them.
SEO and AEO competitor audit, $149.
Back within 8 hours. If the report is not useful, reply to it and we refund you in full. Terms
Order for $149Questions
What is an SEO competitor audit?
A side-by-side of the sites that compete with you for the same searches: who ranks where, which topics they cover that you do not, and why. This one adds AI answers and paid search, because a rival can win a buyer in any of the three.
Why three competitors?
Three keeps the report readable and the checks deep. If you send five, we choose the three that rank for the most of your searches.
What does the SEO and AEO competitor audit not cover?
Backlink counts, which need a paid link index. Where links look like the gap, the report says so without inventing numbers. Traffic estimates for rival sites. No tool can measure another site's traffic, so the report sticks to rankings and answers we checked ourselves.
What do I do with the action plan?
Paste it into Claude, or open it in Claude Code next to your site's files, and ask for one task at a time. Each task names the change, where it goes, the evidence and how to check it worked, so you can check Claude's draft against the evidence. Or send the file to your agency as the list to work through.
How fast is it?
Within 8 hours of your upload. A person reads every report before it is sent. If something in your files stops the analysis, such as a missing column, we email you within the same window to say what to re-export.
Do I have to give you access to my accounts?
No. You download the files yourself and upload them after paying. Nothing connects to your accounts and nothing in them is changed.
What if it is not useful?
If the report is not useful, reply to it and we refund you in full. The money comes back to the card you paid with.
More on the method: AI competitor analysis for SEO and topic clusters.
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