AIO Copilot

How an audit works.

  1. Pay by card

    A fixed price, through Stripe.

  2. Upload your exports

    Two or three files. The page shows how to get each.

  3. Read the report

    Within 8 hours, checked by a person.

  4. Hand the plan to Claude

    Or send it to your agency to work through.

What each audit finds.

Shown on Harbour & Finch LLP, a sample Toronto law firm.

My Google Ads spend is not turning into leads.

Google Ads waste audit

Every search that spent money and never converted, with the negatives to add.

ads.google.com/aw/searchterms
Google Ads

Search terms

Last 90 days

Clicks

1,846

Cost

$21.7K

Conversions

94

Cost / conv.

$231

Search termCostConv.Audit
legal aid$639.670Block
wrongful dismissal lawyer$1,142.804Keep
free employment lawyer$512.400Block
severance calculator ontario$402.330Review
employment lawyer salary$288.150Block

1 – 5 of 412

CSVnegatives.csv
Campaign,Keyword,Criterion type
Employment,legal aid,Negative phrase
Employment,free employment lawyer,Negative exact
+ 36 more

I want to know if ChatGPT recommends us, or a competitor.

AI visibility report

How often ChatGPT, Gemini and Perplexity name you and three rivals, with the margin of error.

chatgpt.com

ChatGPT

Who is the best employment lawyer in Toronto for a wrongful dismissal?

Searched 6 sites

Several Toronto firms focus on wrongful dismissal claims:

  • Lakeshore Legal, often recommended for severance negotiations.
  • Bay Street Employment Law, known for executive cases.
  • Sutherland Workplace Law, with free first consultations.

lakeshorelegal-demo.calawdirectory-demo.ca +3

Ask anything

ChatGPT can make mistakes. Check important info.

Named in 630 sampled answers

Lakeshore Legal68%
Harbour & Finch LLP21%
Bay Street Employment14%

Harbour & Finch: 95% range 16% to 27%

Competitors outrank us in Google and get named in AI answers.

SEO and AEO competitor audit

Where three rivals beat you in Google, in AI answers and in ads, topic by topic.

google.com/search?q=workplace+harassment+lawyer+toronto
workplace harassment lawyer toronto
AllMapsImagesNewsVideos

AI Overview

Toronto firms such as Lakeshore Legal and Bay Street Employment Law handle harassment claims under Ontario's Occupational Health and Safety Act…

  1. Lakeshore Legal

    Workplace Harassment Lawyers in Toronto

  2. Ontario.ca

    Workplace harassment | ontario.ca

  3. Bay Street Employment Law

    Harassment at Work? Talk to an Employment Lawyer

harbourfinch-demo.com

No page in the top 50

About 1,600 searches a month. Lakeshore ranks first, is named in the AI Overview and runs ads.

People visit our site but few of them contact us or buy.

CRO audit

Why visitors leave your key pages, tied to your own numbers, with the fixes in order.

I need to show a client that the SEO work paid off.

SEO proof report

A verdict on one SEO change, measured against pages nobody touched, written up for the client.

search.google.com/search-console/performance
Search Console

Performance on Search results

Search type: WebDate: Last 3 monthsPage: /guides/severance-pay

Total clicks

2,184

Total impressions

61.3K

Average CTR

3.6%

Average position

9.8

Rewrite live
The rewritten guide19 untouched guides, blended

Verdict

It worked

+68 clicks a month

+71% against the control. 95% range 21% to 143%.

Paying an agency? Check you get what you pay for.

Questions

What is the action plan?

A text file that comes with every report. Each fix is written as a task: what to change, where, the evidence and how to check it worked. Paste it into Claude, or open it in Claude Code next to your site's files, and ask for one task at a time. Or send it to your agency as the list to work through.

Can I use an audit to check my agency's work?

Yes. Each audit is measured from your own exports and checks we run ourselves, so the answer does not depend on who did the work, and nothing in your accounts changes. If the agency set up your Google Ads, Search Console or GA4 and you cannot download the reports, ask them for access. You should have access to your own accounts either way.

How do I know if my SEO agency is doing a good job?

Ask for the pages they changed and when, then compare those pages' Search Console clicks with pages nobody touched over the same weeks. A rise across the whole site proves little on its own, because seasons and Google updates move every page. The SEO proof report runs that comparison from two Search Console exports, and the free Did it work? tool runs it in your browser.

How do I know if my Google Ads agency is wasting money?

Download the search terms report for the last 90 days and sort it by cost. Searches that spent all quarter with no conversion and no negative keyword added are a sign nobody is reading it. Then check that conversions are being recorded at all. The Google Ads waste audit prices all of it from your exports.

Do you need access to my Google Ads, Search Console or GA4?

No. Every audit runs on files you export yourself. Nothing connects to your accounts, and nothing in them is changed.

What if it is not useful?

If the report is not useful, reply to it and we refund you in full. The money goes back to the card you paid with.

Can an agency order these for clients?

Yes. The AI visibility report and the SEO proof report can carry your agency's name instead of ours; say so on the upload page.