Find the Google Ads spend that never became a lead.
Send two reports from your account. Within 8 hours a person sends back every search that spent and never converted, the negatives that stop it without blocking a buyer, and a plan you or your agency can follow.
Refunded if it is not useful. No calls, no access to your account.
Search terms
Last 90 daysClicks
1,846
Cost
$21.7K
Conversions
94
Cost / conv.
$231
| Search term | Match type | Clicks | Cost | Conv. | Audit |
|---|---|---|---|---|---|
| legal aid | Phrase | 13 | $639.67 | 0 | Block |
| wrongful dismissal lawyer | Exact | 31 | $1,142.80 | 4 | Keep |
| free employment lawyer | Broad | 21 | $512.40 | 0 | Block |
| severance calculator ontario | Broad | 17 | $402.33 | 0 | Review |
| employment lawyer salary | Broad | 9 | $288.15 | 0 | Block |
| employment lawyer hamilton | Broad | 11 | $286.40 | 0 | Block |
1 – 6 of 412
Never converted, in 90 days
$5,571
26% of $21,727, on 38 searches. 38 negatives stop it.
Have your own? Drop a search terms export on the screen, or . It is read in your browser and never leaves it.
Read the report before you buy it.
The whole Google Ads waste audit for a sample law firm: 12 pages, every figure with its working, the action plan and the negatives file. Yours comes back in the same form, from your own exports.
Read all 12 pages, or download the PDF, action-plan.md and negatives.csv.
Then hand the plan to Claude.
Every audit ends in an action plan: each fix written as a task, with the evidence and the check. Paste it into Claude or Claude Code, one task at a time, or send it to whoever runs your ads.
Turn the negative keyword tasks in this action plan into a CSV I can import into Google Ads Editor.
Here are the 38 negatives as a Google Ads Editor import, each with the match type its task gives, in the campaign where it spent.
Campaign,Keyword,Criterion type Employment,legal aid,Negative phrase …
None of them block a search that converted in the 90 days.
Reply to Claude…
Four more audits, from $39.
Each one reads the place its problem shows up: ChatGPT's answers, Google's results, your site on a phone, Search Console. Drawn here on the same sample client. Compare all five
ChatGPT
Who is the best employment lawyer in Toronto for a wrongful dismissal?
Searched 6 sites
Several Toronto firms focus on wrongful dismissal claims:
- Lakeshore Legal, often recommended for severance negotiations.
- Bay Street Employment Law, known for executive cases.
- Sutherland Workplace Law, with free first consultations.
lakeshorelegal-demo.calawdirectory-demo.ca +3
ChatGPT can make mistakes. Check important info.
Named in 630 sampled answers
Harbour & Finch: 95% range 16% to 27%
Can AI search read your site? Check it free.
It reads your robots.txt and homepage the way the crawlers behind ChatGPT, Perplexity and Google's AI answers do, in about ten seconds. Nothing is kept.
4 of 5 search crawlers can read harbourfinch-demo.com.
Can read you
4/5
Blocked Perplexity
Without JavaScript
1,240words
there for crawlers that skip scripts
Needs you
2
to fix, 1 worth a look
A sample client. Type your domain above for yours.
Or the monthly plan: the same checks, every week.
$30 a site, per month.
It connects to your own Search Console, Google Ads and GA4, for one site or forty. Every check and white label reports on every site.
- Google AdsSearches that spend and never convert, caught each week
- SEOEvery fix on the site, ranked by what it is worth
- AI searchHow often ChatGPT, Gemini and Perplexity name you
- ProofEach change measured against pages nobody touched
- ReportsThe month, in your agency's name
Our research, and the numbers behind AI search.
Including our own test of who ChatGPT recommends in Toronto: 120 questions, eight industries, every linked business logged. Read the study
ChatGPT weekly users, as OpenAI announced them
From 100 million to 1.2 billion in under three years.
| Date | Weekly users | Reported by |
|---|---|---|
| 6 Nov 2023 | 100 million | TechCrunch |
| 4 Dec 2024 | 300 million | TheWrap |
| 20 Feb 2025 | 400 million | TheWrap |
| 6 Oct 2025 | 800 million | TechCrunch |
| 27 Feb 2026 | 900 million | TechCrunch |
| 29 Sep 2026 | 1.2 billion | OpenAI |
Google visits that ended in a click on a result
With an AI summary on the page, people click a result about half as often.
15%
No AI summary
8%
With an AI summary
| No AI summary | 15% |
|---|---|
| With an AI summary | 8% |
Businesses linked per ChatGPT answer, Greater Toronto
ChatGPT names fewer businesses when the question is about care.
- Retirement homes2.8
- Home care2.9
- Fertility clinics3.9
- Resorts4.7
- Franchises5.1
- Event venues5.1
- Summer camps5.3
- Private schools5.5
Care decisionsEverything else
| Retirement homes | 2.8 |
|---|---|
| Home care | 2.9 |
| Fertility clinics | 3.9 |
| Resorts | 4.7 |
| Franchises | 5.1 |
| Event venues | 5.1 |
| Summer camps | 5.3 |
| Private schools | 5.5 |
Informational searches that showed an AI Overview, by type
Google answers almost every comparison and question with an AI Overview. Buying searches, far less often.
- Comparisons95%
- Reviews86%
- Questions86%
- Best of81%
- Near me77%
- Single words27%
| Comparisons | 95.4% |
|---|---|
| Reviews | 86.3% |
| Questions | 85.9% |
| Best of | 81.3% |
| Near me | 76.9% |
| Single words | 27.3% |
The latest on Google Ads, SEO and AEO.
Our own studies, and what each new release changes for search. Everything on the blog
- 30 OctStudyWho ChatGPT recommends in TorontoWe asked ChatGPT 120 questions across eight industries and logged every business it linked. Retirement homes got a short list led by two chains. Wedding venues almost never repeated a name.
- 28 OctEarningsAlphabet Q3 2026: AI Mode earns less, so it gets ads
- 25 SepGoogle AdsFind wasted spend without blocking your buyers
- 29 SepNewsOpenAI DevDay 2026, every announcement
- 25 SepModelsJev for SEO, GEO and Google Ads
- 25 SepMethodHow to prove an SEO change worked
Questions about AIO Copilot.
What does the Google Ads audit find?
Every search that spent money in the last 90 days and never converted, grouped by why, with the negative keyword that stops each one, checked so it blocks nothing that converted. It also flags settings that let waste in, conversion counting that cannot be right, Quality Score problems sorted by who can fix them, and spend on searches your site already ranks for. It costs $79 and comes back within 8 hours. Read a full sample report.
What is AIO Copilot?
Fixed-price Google Ads, SEO and AEO audits, and a monthly plan, for businesses, consultants and agencies. An audit runs on files you export and comes back within 8 hours with a report and an action plan. The plan reads a site's Search Console, Google Ads and GA4 every week, ranks the next moves by what they would earn, and measures each change against pages nobody touched. See the audits.
What is AEO, and how is it different from SEO and GEO?
SEO is ranking in Google's results. AEO, answer engine optimization, is being named and cited in the answers that ChatGPT, Gemini, Perplexity and Google's AI Overviews write. GEO and AIO are other names for the same job. The work overlaps with SEO more than the names suggest, but it is measured differently. AEO vs GEO vs SEO sets out where they differ.
Can it show whether ChatGPT and AI Overviews mention my business?
Yes, as two kinds of figure kept apart. Sampled: it asks AI models a set of buyer questions many times through their APIs with web search, and reports how often your business is named, with a 95% interval and the rival named most. Measured: AI Overview and AI Mode impressions from Search Console, Bing's AI citations and visits from assistants in GA4. It does not read the consumer ChatGPT app. The AI visibility report.
How do you prove an SEO change worked?
Against a control, not a before and after. A before and after credits the change with everything else in the window: seasonality, a core update, a good month for the industry. AIO Copilot matches each changed page to untouched pages that tracked it before the change and measures the gap, with a range. If there is not enough traffic to tell yet, it says so. How we measure.
What does the monthly plan connect to?
Search Console, Google Ads, GA4, Bing Webmaster Tools, Google Business Profile and Keyword Planner, plus its own crawl of the site, your access log for AI crawler visits, and your lead list for enquiries and signed work.
Does it change your Ads account or site on its own?
No. Audits run on files you export and touch nothing. The monthly plan writes the work, such as a negative keyword with its match type or a page draft, and a person reviews it and presses apply. Every write asks you to confirm first.
What does it cost?
An audit costs $39 to $149, once: the Google Ads audit is $79. The monthly plan is $30 per site, per month, with every check and white label reports included. Pricing.
Are the numbers on this site real?
The screens show the app and the audits on a sample client, Harbour & Finch LLP, a made-up Toronto law firm, so the figures on them are illustrations. The charts of AI search are real industry figures, each linked to its source. To see your own account, drop a Google Ads search terms export on the screen at the top of this page; it is read in your browser and never uploaded.