Where the ad money leaks.
Every ad dollar followed from campaign to keyword to result. 43 checks on the account, each leak priced, with no dollar counted twice. Spend on searches the pages could win organically. Negatives written with match types for a person to apply.
Where the money went
$5,571 of $21,727 bought searches that converted nothing, traced from campaign through keyword to result.
Settings that leak, priced
Hours of the day $1,853 a month, Search Partners $979, people outside the area $723. At least $1,853 a month from three settings, with no dollar counted twice.
Paid vs organic
$6,359 a month goes on 11 searches the pages could win. It is shown as a test to run, not a saving to claim.
Negatives, written
Each negative carries its match type, the scope it belongs in, and what else it would block, ready for a person to review and apply.
Reads from
- Google Ads
- Search Console
- GA4
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