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The Ultimate SEO Checklist
50 actionable items covering technical SEO, on-page optimization, content quality, Core Web Vitals, and structured data. The same checklist our consultants run through for every client engagement.
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What the Checklist Covers
50 items organized into 6 categories. Every item includes a brief explanation and an impact rating so you know what to prioritize.
Technical SEO (12 items)
Crawlability, indexation, XML sitemaps, robots.txt configuration, canonical tags, redirect chains, HTTPS implementation, and site architecture fundamentals.
On-Page Optimization (10 items)
Title tags, meta descriptions, heading hierarchy, URL structure, internal linking, image optimization, keyword placement, and content formatting.
Content Quality (8 items)
E-E-A-T signals, content depth and comprehensiveness, freshness indicators, topical authority, duplicate content checks, and thin content identification.
Core Web Vitals (8 items)
Largest Contentful Paint optimization, Interaction to Next Paint improvements, Cumulative Layout Shift fixes, mobile responsiveness, and performance benchmarks.
Link Building (6 items)
Internal link architecture, anchor text diversity, broken link identification, outbound link quality, and link equity distribution analysis.
Local & Structured Data (6 items)
Schema markup implementation, Google Business Profile optimization, local citation consistency, review signals, and rich result eligibility checks.
Sample Items From the Checklist
Here is a preview of what you will find inside. Each item is this specific and actionable.
- Verify XML sitemap is submitted in Google Search Console and contains only indexable URLs
- Check that every page has a unique, keyword-optimized title tag under 60 characters
- Confirm canonical tags point to the correct preferred version of each URL
- Test Largest Contentful Paint loads under 2.5 seconds on mobile
- Ensure every image has descriptive alt text that includes relevant keywords naturally
- Validate that FAQ, Article, and BreadcrumbList schema are implemented where applicable
Plus 44 more items covering every aspect of SEO optimization.
Download the full checklistWhat You Will Learn
Never Miss a Critical Issue
With 50 items organized by category, you can systematically audit any website without forgetting the details that matter most for rankings.
Prioritize by Impact
Each item includes an impact rating so you know which fixes will move the needle fastest. Stop wasting time on low-priority optimizations.
Stay Current with 2026 Standards
Updated for the latest algorithm changes, including AI Overview optimization signals, INP thresholds, and E-E-A-T requirements.
Use It for Any Website
Works for e-commerce, SaaS, local businesses, blogs, and enterprise sites. The fundamentals of SEO apply universally.
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