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Professional SEO Audit Template
A comprehensive 200-point audit framework covering technical SEO, content quality, competitor analysis, and a prioritized action plan. The same template our consultants use for professional engagements.
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What the Template Includes
Four structured sections that walk you through a complete website audit, from technical foundations to a prioritized action plan.
Technical SEO Audit (80+ checkpoints)
Crawlability, indexation, XML sitemaps, robots.txt, canonical tags, redirect chains, HTTPS, hreflang, site speed, Core Web Vitals, mobile usability, and server response codes.
Content Audit Framework
Content quality scoring rubric, E-E-A-T evaluation matrix, thin content identification, duplicate content detection, keyword cannibalization analysis, and content freshness assessment.
Competitor Analysis Worksheet
Side-by-side comparison framework for 3 competitors covering keyword overlap, content gaps, backlink profiles, domain authority, technical performance, and SERP feature ownership.
Prioritized Action Plan
Impact/effort scoring matrix that automatically prioritizes findings. Categories include critical (fix immediately), important (fix within 30 days), and recommended (ongoing optimization).
Sample Audit Items
Here is a preview of the level of detail in every section of the template.
Plus 194 more items across all audit categories.
Download the full templateWhy Use This Audit Template
Professional-Grade Framework
The same audit structure used by our senior consultants for client engagements. 200+ checkpoints organized into logical sections with clear pass/fail criteria.
Built-In Prioritization
The impact/effort matrix automatically surfaces the highest-value fixes. Stop guessing which optimizations deserve your time and budget first.
Competitor Benchmarking
The competitor analysis worksheet lets you audit your site in context. Understand exactly where you stand relative to the sites outranking you.
Repeatable Process
Run the same audit quarterly to track progress over time. The structured format makes it easy to compare results and demonstrate improvement to stakeholders.
Want Us to Run the Audit for You?
Our free template gives you the framework. If you prefer an expert-reviewed, AI-powered audit with competitor benchmarking and a prioritized action plan, we will handle everything.