Shopify SEO Optimization Guide 2025: Complete E-commerce Strategy

<!-- Shopify Product Schema (Liquid template) -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "{{ product.title }}",
  "description": "{{ product.description | strip_html | truncate: 300 }}",
  "image": [
    {% for image in product.images %}
      "{{ image | img_url: 'master' }}"{% unless forloop.last %},{% endunless %}
    {% endfor %}
  ],
  "brand": {
    "@type": "Brand",
    "name": "{{ product.vendor }}"
  },
  "sku": "{{ product.selected_or_first_available_variant.sku }}",
  "mpn": "{{ product.selected_or_first_available_variant.barcode }}",
  "offers": {
    "@type": "Offer",
    "url": "{{ shop.url }}{{ product.url }}",
    "priceCurrency": "{{ cart.currency.iso_code }}",
    "price": "{{ product.selected_or_first_available_variant.price | money_without_currency }}",
    "priceValidUntil": "{{ 'now' | date: '%Y-%m-%d' | date_add: 365 }}",
    "itemCondition": "https://schema.org/NewCondition",
    "availability": "{% if product.available %}https://schema.org/InStock{% else %}https://schema.org/OutOfStock{% endif %}",
    "seller": {
      "@type": "Organization",
      "name": "{{ shop.name }}"
    }
  }
  {% if product.metafields.reviews.rating %}
  ,"aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "{{ product.metafields.reviews.rating }}",
    "reviewCount": "{{ product.metafields.reviews.count }}"
  }
  {% endif %}
}
</script>