How to Improve Core Web Vitals: Complete 2025 SEO Guide
Core Web Vitals are critical Google ranking factors that measure user experience. Learn how to optimize LCP, FID, and CLS to improve your search rankings and provide better user experiences.
What You'll Learn
What are Core Web Vitals?
Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They consist of three key metrics that measure loading performance, interactivity, and visual stability. Optimizing these metrics is crucial for Google SGE performance and should be part of your technical SEO audit process.
LCP
Largest Contentful Paint
Loading Performance
FID
First Input Delay
Interactivity
CLS
Cumulative Layout Shift
Visual Stability
Step 1: How to Measure Core Web Vitals
Essential Tools for Measurement:
- Google PageSpeed Insights: Free tool providing real-world data
- Google Search Console: Core Web Vitals report for your site
- Chrome DevTools: Live testing and debugging
- Web Vitals Extension: Real-time monitoring while browsing
How to Use Google PageSpeed Insights:
- Visit pagespeed.web.dev
- Enter your website URL
- Wait for the analysis to complete
- Review your Core Web Vitals scores
- Check both mobile and desktop results
Step 2: How to Optimize Largest Contentful Paint (LCP)
LCP measures how long it takes for the largest visible element to load. A good LCP score is 2.5 seconds or less.
Optimize Server Response Time
- Use a Content Delivery Network (CDN)
- Optimize your hosting server
- Implement server-side caching
- Minimize server processing time
Optimize Images and Media
- Use next-gen image formats (WebP, AVIF)
- Implement proper image sizing and compression
- Add lazy loading for below-the-fold images
- Preload critical images
Remove Render-Blocking Resources
- Minify CSS and JavaScript files
- Remove unused CSS and JavaScript
- Inline critical CSS
- Defer non-critical JavaScript
Step 3: How to Fix First Input Delay (FID)
FID measures the time from when a user first interacts with your page to when the browser responds. Aim for less than 100 milliseconds.
Key Optimization Strategies:
- Reduce JavaScript execution time: Break up long tasks into smaller chunks
- Remove unused JavaScript: Audit and eliminate unnecessary code
- Use code splitting: Load only necessary JavaScript for each page
- Optimize third-party scripts: Lazy load non-critical widgets
- Use web workers: Move heavy computations off the main thread
Step 4: How to Reduce Cumulative Layout Shift (CLS)
CLS measures visual stability by tracking unexpected layout shifts. A good CLS score is less than 0.1.
Common CLS Causes and Fixes:
Images without dimensions
Always include width and height attributes
Ads and embeds
Reserve space for dynamic content
Web fonts
Use font-display: swap and preload fonts
Advanced Optimization Techniques
Technical Implementation
- Implement critical resource hints (preload, prefetch)
- Use service workers for caching strategies
- Optimize database queries
- Enable gzip/brotli compression
Monitoring and Testing
- Set up Core Web Vitals monitoring
- Use Real User Monitoring (RUM)
- Regular performance audits
- Test on various devices and connections
Measuring Success and Next Steps
After implementing optimizations, monitor your progress using these methods:
Success Metrics:
of pages should pass Core Web Vitals
average SEO ranking improvement
to see ranking impact
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