Schema Markup Generator
Generate valid JSON-LD structured data for your website in seconds. Build schema markup that helps search engines understand your content and earn rich results in Google Search.
- 8 schema types: FAQ, Article, LocalBusiness, Product, HowTo, BreadcrumbList, Organization, WebSite
- Live preview that updates as you type with properly formatted JSON-LD output
- Test your markup instantly with Google's Rich Results Test
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": []
}
</script>How to Use This Schema Generator
Generate valid structured data in four simple steps.
Select Schema Type
Choose from 8 supported schema types: FAQ, Article, LocalBusiness, Product, HowTo, BreadcrumbList, Organization, or WebSite.
Fill In Your Data
Enter your content into the dynamic form fields. Each schema type shows only the fields relevant to that type.
Review JSON-LD Output
Watch the JSON-LD code generate in real-time as you type. The output is properly formatted and ready to use.
Copy & Paste Into Your Site
Copy the complete script tag with one click and paste it into the <head> or <body> of your HTML page.
Select Schema Type
Choose from 8 supported schema types: FAQ, Article, LocalBusiness, Product, HowTo, BreadcrumbList, Organization, or WebSite.
Fill In Your Data
Enter your content into the dynamic form fields. Each schema type shows only the fields relevant to that type.
Review JSON-LD Output
Watch the JSON-LD code generate in real-time as you type. The output is properly formatted and ready to use.
Copy & Paste Into Your Site
Copy the complete script tag with one click and paste it into the <head> or <body> of your HTML page.
What Is Schema Markup and Why It Matters for SEO
Schema markup is a standardized vocabulary of structured data that you add to your web pages to help search engines understand your content at a deeper level. Developed collaboratively by Google, Bing, Yahoo, and Yandex through the Schema.org initiative, this vocabulary provides a shared language that bridges the gap between human-readable content and machine-readable data.
When a search engine crawls your page, it reads the visible text but may not fully understand the context. Is "Apple" a fruit or a technology company? Is "349.99" a price, a rating, or a random number? Schema markup removes this ambiguity by explicitly telling search engines what each piece of content represents. A product name is a product name. A price is a price. An FAQ answer is an answer.
How Structured Data Enables Rich Results
The most visible benefit of schema markup is rich results (also called rich snippets). These are enhanced search listings that display additional information directly in Google Search results. FAQ schema creates expandable question-and-answer dropdowns beneath your listing. Product schema displays star ratings, price, and availability. Recipe schema shows cooking time and calorie counts. HowTo schema renders step-by-step instructions.
Rich results are not just visually appealing; they are strategically valuable. Research consistently shows that search results with rich snippets achieve 20-30% higher click-through rates compared to standard blue-link results. They occupy more visual real estate on the results page, which both increases your visibility and decreases the prominence of competing results. For competitive keywords, rich results can be the difference between earning the click and being overlooked.
Why JSON-LD Is the Recommended Format
There are three formats for implementing schema markup: Microdata, RDFa, and JSON-LD. Google officially recommends JSON-LD as the preferred format, and for good reason. JSON-LD is implemented as a standalone script block that you place in the <head> or <body> of your HTML. Unlike Microdata and RDFa, which require you to weave attributes directly into your HTML elements, JSON-LD sits independently from your page structure.
This separation provides several practical advantages. It is significantly easier to add, update, and remove schema markup without risking changes to your page layout. It works seamlessly with JavaScript frameworks and single-page applications. It can be dynamically generated based on page content. And it is far simpler to debug because the structured data lives in one clearly defined block rather than scattered across dozens of HTML elements.
Which Schema Types Have the Most Impact
Not all schema types are created equal. Some directly enable rich results while others provide contextual signals. The schema types supported by this generator were selected for their practical SEO impact:
- FAQPage creates expandable Q&A dropdowns in search results, dramatically increasing your listing size and click-through rate.
- Product enables price, availability, and star-rating rich results that are essential for e-commerce pages.
- LocalBusiness powers the local knowledge panel and map pack results that drive foot traffic.
- Article helps Google surface your content in Top Stories, Discover, and other news-related features.
- HowTo renders step-by-step instructions directly in search results, capturing instructional intent.
- BreadcrumbList replaces the URL in search results with a readable breadcrumb trail, improving both UX and CTR.
Implementing schema markup is one of the highest-ROI activities in technical SEO. It requires relatively little effort but can produce measurable improvements in click-through rate, visibility, and traffic. For a comprehensive walkthrough of schema types and implementation strategies, see our complete guide to schema markup.
Frequently Asked Questions
Everything you need to know about schema markup and this generator tool.
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