Title Tag

The title tag (also called the page title or meta title) is an HTML element defined in the head section of a web page that specifies the page's title. It is one of the most important on-page SEO elements because it is the first thing users see in search results, the text displayed in browser tabs, and a significant signal to search engines about the page's topic and relevance.

Best practices for title tags include keeping them under 60 characters to avoid truncation in search results, placing the primary target keyword near the beginning, making each title tag unique across your site, writing compelling copy that encourages clicks, including your brand name (typically at the end, separated by a pipe or dash), and accurately reflecting the page's content. The title tag should balance keyword optimization with readability and click appeal.

Google sometimes rewrites title tags in search results if it determines that the original title does not accurately represent the page content or does not match the user's query well enough. Common reasons for title tag rewrites include titles that are too long, too short, keyword-stuffed, do not match the page's primary content, or use boilerplate text. To minimize rewrites, ensure your title tags are concise, relevant, and closely aligned with both the page content and the queries you are targeting.