Internal Linking

Internal linking refers to any hyperlink that points from one page on your domain to another page on the same domain. Unlike external links (backlinks), internal links are entirely within your control, making them one of the most accessible and impactful SEO tactics available. A well-planned internal linking strategy helps search engines discover and understand your content, distributes page authority throughout your site, and guides users to relevant pages.

From an SEO perspective, internal links serve several critical functions. They help search engine crawlers discover new pages and understand the relationship between content across your site. They distribute link equity (ranking power) from high-authority pages to deeper pages that may not have many external backlinks. They also signal to Google which pages are most important through the volume and placement of internal links pointing to them.

An effective internal linking strategy involves several best practices: use descriptive anchor text that includes relevant keywords naturally, link from high-authority pages to important pages that need a ranking boost, ensure every page is reachable within a few clicks from the homepage, create content hubs and topic clusters connected by internal links, and regularly audit your internal links to fix broken links and identify orphan pages that are not linked from anywhere on the site.